an iconic and truly one-of-a-kind instrument repair shop + recording studio located in the heart of downtown indio, california.

Jayce came to me with an idea for his rebrand: “psychedelic medieval”. he wanted it to feel like monty python meets a 60’s theme park. and on top of all that, whimsical.

say less! an eclectic font mix with all the fixings: a chunky sans serif, jagged blackletter, and a pixel font for whimsy. a rainbow color palette pulls jayces illustrations together.