layercake is sweet brands only nothing half-baked served hot with cherries on top
GET TO KNOW ME ↓
So sweet you can almost taste it
♥︎
So sweet you can almost taste it ♥︎
hi, i'm ashley
A DESIGNER, ENTREPRENEUR, GIRL MOM FROM CALIFORNIA, AND THE FOUNDER OF LAYERCAKE. A FUN ONE-GIRL-SHOW DESIGN STUDIO. I TAUGHT MYSELF HOW TO CODE ON MYSPACE AND EVENTUALLY BECAME A WEB & GRAPHIC DESIGNER. BORN TO CODE CUTE, GLITTERY CURSORS, FORCED TO CREATE BORING CORPORATE LOGOS… I QUIT MY JOB TO CHASE SWEETER IDEAS IN LOS ANGELES — AND NEVER LOOKED BACK.
here's some
lore for you
in case you're a little nosy like me
the early 90's ✏️
LITTLE ME WAS ALREADY GETTING CREATIVE. I LISTENED TO BRITNEY SPEARS & WROTE STORIES COMPLETE WITH ILLUSTRATIONS. WHEN I WASN'T COLORING I WAS MAKING MY LITTLE BROTHER DO DANCE ROUTINES WITH ME. OH, AND WE HAD KIDPIX ON THE SCHOOL COMPUTERS!
from myspace to tumblr
USING THE FAMILY COMPUTER TO CREATE A XANGA, MYSPACE, AND EVENTUALLY TUMBLR. I LEARNED HTML IN BETWEEN PLAYING THE SIMS & CARTOON DOLLS. GLITTER CURSORS, ♥ AND LEARNING I COULD BEND THE INTERNET INTO MY OWN WORLD.
warped tour model
HERE'S SOME CHARACTER DEVELOPMENT FOR YOU. I MET LOTS OF FRIENDS ON THE INTERNET & ENDED UP MODELING FOR A BUNCH OF BANDS ON THE VANS WARPED TOUR. A BIG FAN GIRL MOMENT FOR THE WORLDS BIGGEST GOOD CHARLOTTE FAN AT THE TIME, LOL.
the la years
I MOVED TO LA WITH NO PLAN AND CREATED MY DREAM LIFE. THIS WAS PEAK URTH CAFE YEARS. HERE I WAS A MAKEUP ARTIST, FREELANCE DESIGNER, MARKETING DIRECTOR, MODEL & INFLUENCER. LA MADE ME WHO I AM TODAY. & I MET THE LOML AT A HOUSE PARTY HERE.
from front desk to marketing director
WALKED INTO A CELEBRITY-STUDDED MED SPA IN BEVERLY HILLS AS A FRONT DESK GIRL AND WALKED OUT AS THEIR MARKETING DIRECTOR. I HANDLED THE REBRAND & BRAND STRATEGY WHICH LED TO THEM FRANCHISING THE BUSINESS. ANYWAY, HERE'S A PIC OF ME @ CALIF CHICKEN CAFE AFTER A LONG DAY OF WORK.
corporate web design
AH, YES. CORPORATE AMERICA. I WORKED FOR A STARTUP CREATING BRANDS AND WEBSITES FOR BUSINESSES ALL OVER. I WAS THE TOP CREATIVE & CONSTANTLY THE NUMBER ONE PRODUCER HERE. MAKING MONEY FOR SOMEONE I NEVER SAW THOUGH. I QUIT WHEN THEY WOULDN'T LET ME WORK FROM HOME THE DAY MY DOG DIED. SEE YA!
og beauty youtuber
AS MY INSTAGRAM BLEW UP FROM MODELING GIGS, I WAS CONSTANTLY ASKED ABOUT MY MAKEUP. I CREATED MY YOUTUBE ACCOUNT WITH A RING LIGHT AND A DREAM. THE REST IS HISTORY.
gloss studio
I STARTED SELLING PHOTOGRAPHY PRESETS ONLINE. I ALWAYS LOVED HOW FILM FELT, SO I CREATED SOMETHING SIMILAR FOR INTERNET GIRLS. THIS BUSINESS EXPLODED & TURNED INTO WHAT THE APP IS TODAY.
meant to be a girl mom
WE MOVED TO THE DESERT & LITTLE SUNNY JEAN WAS BORN. I GET TO BE A LITTLE GIRL AGAIN. SHE HAS REIGNITED MY CREATIVITY & NEED FOR ALL THINGS FUN AND WHIMSY.
what's new?
I'M ALWAYS UP TO SOMETHING. TODAY IT'S WRITING THIS ON MY NEW WEBSITE WHILE EATING LUNCH WITH MY DAUGHTER & TOMORROW I'M GOING TO THE LAB THAT'S CREATING MY NEXT PRODUCT. TTYL<3
what i stand for
AUTHENTICITY ALWAYS
being *YOU* is such a superpower. i know you didn’t build your brand to look like everyone else's... i’m here to bring your vision to life and make your brand feel like you.
CIRCLE OF TRUST
you’re trusting me with your vision & creative. i’ll always be honest with you, even if it’s easier not to be. only because i really want to help and see your business thrive!
fun > stress
i bring personality, humor & fun to the design process. this is such an exciting time for brands and it shouldn’t be stressful and corporate. let's have fun!
I LIKE IT HOT
i love being excited to work on a project. when i say yes to you, i’m all in, bringing my passion, energy, and creativity to build your dream brand.
WHAT I BRING TO THE LAYERCAKE TABLE
🍽
WHAT I BRING TO THE LAYERCAKE TABLE
🧁
WHAT I BRING TO THE LAYERCAKE TABLE 🍽 WHAT I BRING TO THE LAYERCAKE TABLE 🧁
anti-boring energy
I can’t do boring. i'm here to make your brand stand out. you won’t find vanilla or cookie-cutter here... unless we’re talking desserts. we’re going bold or you’re going home!!!
a one woman show
i’m not sitting in a cold cubicle passing you around to different agency departments. you get my full attention & expertise. like elle woods said:
“what, like it’s hard?”
strategic & iconic
a hot brand is built strategy first. every choice is intentional from font to color palette. with my 1:1 approach, you'll have a brand and website that works & everyone will be eating it up!
13+ years of experience
I've been designing since I was customizing MySpace layouts as a kid. i’m fully self-taught & believe that's an advantage. never following an outdated textbook or the rules.
brand
partnerships
Reach an audience of small business owners, creatives & founders ready to have fun with their brand!
lots of savory posts to save
ALWAYS WHIPPING SOMETHING UP
let’s work together
I’d love to hear about your brand!