A PEPTIDE WELLNESS BRAND THAT FEELs LIKE A sunny VACATIon.

THE ask: MAKE MEDICAL-GRADE WELLNESS FEEL LIKE A retreat.

starting with a retro—beachy vacation moodboard, I DEVELOPED FULL BRAND GUIDELINES COVERING TYPOGRAPHY, COLOR palette, PHOTOGRAPHY DIRECTION, social templates, AND all brand assets/packaging. THE RESULT IS A VISUAL WORLD THAT FEELS EQUAL PARTS VINTAGE TRAVEL POSTER AND MODERN WELLNESS.