the best baked goods in the coachella valley.

kass came to me with one ask: elevated branding that didn’t feel to “done”. she wanted her brand to reflect her upbringing on her family farms down by the border, in a small town called calexico. she wanted nostalgia, warmth & family heritage to come through her branding.

i created a color palette inspired by fruit markets & colorful streets in mexico. a classic font pairing with handwritten elements feel homemade. i added some hand drawn sweets & stripes to tie in the hand made feeling. finished with new photography & a fresh website that truly shows off what kass and her family have built.