• A young woman with red braided hair wearing a plaid shirt and black wristbands, smiling and holding her hand near her face at a social gathering or party.
  • A collection of musical items including a decorated guitar, a vintage television displaying an animated scene, a white cloth with the text 'JUST LIKE HEAVEN' and scattered buttons, a Fender amplifier, and various books and objects in the background.
  • Close-up of a green fabric with black printed text, showing several colorful buttons and pins, including a black pin with white text 'WASHED UP BURN OUT', a yellow pin with black text '1992', a blue pin with a black star, a red pin, and a black and white dice pin. Part of the ARBOR brand tag is visible on the left side.
  • White sleeveless top with star-patterned safety pins and chains
  • Person wearing layered silver necklaces, a red shirt with a black star design and the words 'i can fix you' printed on it, and showing long white-painted nails.
  • Two people standing outdoors at night, a woman with green and black hair wearing a white jacket and plaid skirt, and a man with brown hair wearing a white sweatshirt with a face graphic and the words "ARLO MARS," in a desert landscape.
  • Colorful gradient background with the text '@aromars.co ARLO MARS' in large black letters.
  • Close-up of a green fabric with various buttons and patches, including a black 'WASHED UP BURNT OUT,' a yellow '1992,' and a few patterned buttons, on a clothing item.
  • Person wearing a red AMOR sweatshirt and red pants with white paint splatters, standing on a leopard print carpet.
  • A man in a pink sweatshirt with graffiti-style artwork and the words 'ARLO MARS' stands with his arm across his face inside a room decorated with music and pop art. A guitar and skateboard are on the wall, a small red clock on a black table, and framed artwork are visible in the background.
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An edgy brand created by me (ash) and my mom. the original branding we’d started our clothing line with felt a little too industrial. we wanted something with more life.

our rebrand features a brighter color palette, edgy film photography & new apparel designs.

HAND DYED + ADORNED JUNK DRAWER TANK TOP

UPDATED LOGO

HAND DYED DEADSTOCK WITH BUTTONS

THE MAI TAI SET

feels like a late night party with friends, confetti, and a pack of cigarettes.
scope
rebrand apparel design brand collateral web design socials packaging
photos by shelby parks & kimmy
font pairings alte haask grotesque + abc favorit mono + ANTON
color palette

TOMMY WEARING OUR ICONIC SWEATS FOR THE LAUNCH CAMPAIGN

SEWN-IN TAG DESIGN

JUST LIKE HEAVEN RAW EDGE TANK WITH GLITTER PRINT

SOCIALS FOR LAUNCH

AMR RED: RAISING AWARENESS FOR TYPE 1 DIABETES

CLIENT

arlo mars